BBB London. A thoroughly modern approach to brows.
We love every kind of brow: from the full to the sparse, straight to the arched, fair to the dark and every single brow in between. Why? Because brows are innately personal. And as the British brow authority, we’re on a mission to help you find the beauty in your own brows. No rules, no templates, no copy and paste: BBB London stands for brow individuality.
Rise from your chair with lifted lashes and a renewed confidence.
"Quick, painless and - dare I say it - a total pleasure, Blink have given me my best brows ever."
ASSOCIATE HEAD OF CONTENT, THE EXPRESS
"I’ve been going to Blink for years and leave each time with natural looking but immaculately groomed brows. If you want perkier lifted lashes (who doesn’t?), their lash lift is a hidden gem too."
ACTING BEAUTY DIRECTOR, ELLE
"I leave looking far better than when I arrived. My favourite bit is the brow massage at the end! So relaxing…it’s a really good, quick treatment that makes a difference."
CONTRIBUTING BEAUTY EDITOR, BRITISH VOGUE
“Blink is the only place that I have let touch my brows over the last 3 years. I love knowing that I can book in with any beautician, at any location, and they will do a great job.”
THIS IS MOTHERSHIP
"The threading is fast (and very good) and the therapists are SO kind and calm it feels like a mini mood reset. Having that rose gel massaged on afterwards is bliss, too."
SENIOR BEAUTY EDITOR, HEARST LIFESTYLE
"They never fail to meet the ’natural’ brief and I love the cooling rose balm that's applied afterwards. I never thought I’d find threading relaxing but team Blink do a pretty good job of it.”
FREELANCE BEAUTY EDITOR
What brow shade am I?
Eyebrows shades can be confusing but are simpler than you think. BBB is all about less being more but eyebrow colour is essential to bring out the best in them while still looking natural.
Discover our edit of brow and lash essentials loved by beauty directors, make up artists and influencers, since 2004.
Meet the Founder
Vanita Parti, Founder of the Brand and industry leader believes that brows make a huge difference, a small investment for huge results and is now leading BBBLondon to be the global market leaders in everything brows and lashes.
Every season, the four major fashion weeks offer up a veritable feast of brow inspiration.
Some looks are pretty OTT, the kind of weird and wonderful creations that we’ve come to expect from the catwalks. But sometimes the world’s backstage make-up artists conjure up trends that are actually pretty wearable – the kind you could imagine trying out for yourself without the risk of raising a few... (ahem) eyebrows.