{"title":"Most Loved This Season","description":"","products":[{"product_id":"ultimate-brow-arch-definer-eyebrow-pencil","title":"Ultimate Arch Definer","description":"\u003cp data-mce-fragment=\"1\"\u003eBest for brows that you want to bulk out. Brows that require definition. Brows that could do with a little help shaping the arch.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eIdeal for brow novices and experts alike, the clever triangular-shaped nib makes light work of carving out a defined yet realistic-looking brow arch, while the pointed tip draws on feathery hair-like strokes. The formula itself is made from a blend of waxes and emollients that go the distance, proving to be sweat and humidity-resistant without feeling heavy or cloying on the skin. Simply sketch on and then use the handy oval kabuki brush on the end to blend and blur the pigments for a defined yet soft-focus finish.\u003c\/span\u003e\u003c\/p\u003e","brand":"BBBLondon","offers":[{"title":"Chai – Cool Blonde","offer_id":40435285983389,"sku":"5033","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"Cinnamon - Warm Blonde","offer_id":40435286016157,"sku":"1633","price":25.0,"currency_code":"GBP","in_stock":false},{"title":"Indian Chocolate – Warm Brown","offer_id":40435286048925,"sku":"1953","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"Clove – Cool Brown","offer_id":40435286114461,"sku":"5035","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"Cardamom – Nearly Black","offer_id":40435286147229,"sku":"1954","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0531\/2374\/3901\/files\/BBB_Ultimate_Arch_Definer_cool_blonde_2__3.jpg?v=1774434305"},{"product_id":"bbblondon-brow-build-gel","title":"Brow Build Gel","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBest for sparse brows. Brows that could do with a little definition. Brows you wish were thicker.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDoing the work of your brow pencil, gel and tint in one product, Brow Build Gel helps to add volume, definition and depth with very little effort. Its secret? The quick-dry gel is laced with teeny tiny hair-like microfibres which cling on to existing hairs to give the appearance of thicker, fluffier, more voluminous brows. \u003cbr\u003e\u003cbr\u003eAntioxidants, organic macadamia and argan oil add brow-nourishing benefits, while the soft-matte finish seamlessly blends the ‘new’ hairs with the original ones. Use in the morning for plumped up brows and follow up at night with Nourishing Brow Oil.\u003c\/span\u003e\u003c\/p\u003e","brand":"BBBLondon","offers":[{"title":"Chai – Cool Blonde","offer_id":40435300794525,"sku":"1903","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"Indian Chocolate – Warm Brown","offer_id":40435300728989,"sku":"1902","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"Clove – Cool Brown","offer_id":40435300663453,"sku":"1931","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0531\/2374\/3901\/files\/BLINK-Brow-Build-01-Chai.jpg?v=1764834724"},{"product_id":"brow-boost-growth-serum","title":"Brow Boost Growth Serum","description":"\u003cp\u003eDaily use of this game-changing serum will transform brows over 8 weeks. Consumer trials showed that 80% of people said their brow hairs had grown and appeared thicker.\u003cbr\u003e\u003cbr\u003eSo how does it work? Every formula needs a superhero ingredient, and for supercharged brows it’s our skin-friendly, hardworking Rovisome Biotin Active. An exceptional combination of Vitamin H (Biotin), Vitamin F (Linoleic Acid), Vitamin E and provitamin B5 (Panthenol) along with Caffeine, Argan Oil \u0026amp; Coconut Oil, all making for one highly effective blend. Feeding into the hair shaft and follicles, the appearance and condition of brows are improved in terms of thickness, fullness and density. \u003cbr\u003e\u003cbr\u003eAdditionally, there’s the added benefits of Hyaluronic Acid, helping to stimulate hair growth along with locking in moisture, and the soothing and healing qualities of Turmeric and Thyme.\u003c\/p\u003e","brand":"BBB London","offers":[{"title":"Default Title","offer_id":43159245324536,"sku":"1925","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0531\/2374\/3901\/files\/Brow_Boost_2025_1.jpg?v=1764834617"},{"product_id":"press-on-lashes","title":"Blink \u0026 Go: Press On Lashes","description":"\u003cp data-start=\"492\" data-end=\"551\"\u003eSalon-worthy lashes - no appointment, no glue, no effort.\u003c\/p\u003e\n\u003cp data-start=\"378\" data-end=\"643\"\u003eMeet \u003cem data-start=\"383\" data-end=\"395\"\u003eBlink \u0026amp; Go\u003c\/em\u003e: our longwear pre-glued lash clusters that redefine the \u003cem data-start=\"443\" data-end=\"463\"\u003eeffortless routine\u003c\/em\u003e. \u003cbr\u003e\u003cbr\u003eEach of the 36 curled clusters features a knot-free, clear band that blends\u003cstrong data-start=\"535\" data-end=\"575\"\u003e s\u003c\/strong\u003eeamlessly into your lash line, creating a lifted, natural finish that brings the drama of lash extensions, with none of the upkeep. Lasts 3-10 days.\u003c\/p\u003e\n\u003cp data-start=\"645\" data-end=\"876\"\u003e\u003cmeta charset=\"utf-8\"\u003eMade from advanced faux fibres for a soft, featherlight feel, these lashes bring polish and ease to your every day. Just lift, press, and go - the included precision tweezers make application smooth, secure, and done in seconds.\u003c\/p\u003e\n\u003cp data-start=\"878\" data-end=\"998\"\u003eWear them your way: layer for wispy definition or build for more drama. Because confidence should never feel complicated.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp data-start=\"878\" data-end=\"998\"\u003e\u003cstrong\u003eWhy we love them:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"282\" data-end=\"501\"\u003e\n\u003cli data-start=\"282\" data-end=\"318\"\u003e\n\u003cp data-start=\"284\" data-end=\"318\"\u003eEffortless, press-on application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"319\" data-end=\"338\"\u003e\n\u003cp data-start=\"321\" data-end=\"338\"\u003eNo glue or mess\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"339\" data-end=\"380\"\u003e\n\u003cp data-start=\"341\" data-end=\"380\"\u003eSeamlessly blends with your lash line\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"381\" data-end=\"408\"\u003e\n\u003cp data-start=\"383\" data-end=\"408\"\u003eLasts up to 10 days\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"409\" data-end=\"440\"\u003e\n\u003cp data-start=\"411\" data-end=\"440\"\u003eLightweight and comfortable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"441\" data-end=\"476\"\u003e\n\u003cp data-start=\"443\" data-end=\"476\"\u003ePerfect for on-the-go touch-ups\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"477\" data-end=\"501\"\u003e\n\u003cp data-start=\"479\" data-end=\"501\"\u003eVegan \u0026amp; cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BBB London","offers":[{"title":"Default Title","offer_id":55461122703738,"sku":"5026","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0531\/2374\/3901\/files\/Blink_Go_lashes_-_Resize.png?v=1766057513"},{"product_id":"brow-highlight","title":"Brow Highlight","description":"\u003cp\u003eLift, brighten and define in just one swipe; think of the Brow Highlight as your all-natural brow lift. Instantly lifting and sharpening your arch, this creamy matte formula is the perfect tool to effortlessly frame your eyes.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eDesigned for an unrivalled, velvety application, this multi-tasking formula glides on effortlessly to blur imperfections, illuminate the brow bone, and deliver a soft, lifted finish. \u003cmeta charset=\"utf-8\"\u003eWith its adaptable, buildable pigment, you can achieve a subtly natural enhancement, making it ideal for lighter complexions.\u003cbr\u003e\u003cbr\u003eThe angled tip allows for precise application exactly where you need it, no harsh lines, no overdrawn edges. Smudge-resistant, long-wear and oil-absorbing, it stays fresh from morning to night - making it the perfect handbag essential.\u003cbr\u003e\u003cbr\u003eSoft-focus finish. Foolproof beauty.\u003cbr\u003eThe final step you’ll never skip again.\u003c\/p\u003e","brand":"BBB London","offers":[{"title":"Default Title","offer_id":55465328640378,"sku":"5015","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0531\/2374\/3901\/files\/BBB-May-2025-0196_dacff21c-da46-4f5c-aff4-1b22d4b7560d.jpg?v=1764834413"},{"product_id":"lash-boost-lash-growth-serum","title":"Lash Boost","description":"\u003cp\u003e\u003cspan\u003eUnveil your full lash potential with Lash Boost: a science-powered, peptide-rich serum expertly designed to transform sparse lashes to look visibly longer, stronger and fuller.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFormulated with powerful natural actives, this intelligent formula targets the root of lash health (the follicle) to nourish, strengthen, and activate natural growth cycles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApplication is effortless, thanks to the precision-designed doe-foot applicator, which delivers just the right amount of product along the lash line for optimal coverage and performance.\u003c\/span\u003e\u003c\/p\u003e","brand":"BBB London","offers":[{"title":"Default Title","offer_id":55643344732538,"sku":"1959","price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0531\/2374\/3901\/files\/BLINK-Lash-Boost-01v2_164417f2-d927-4b5b-a7df-b4a2f469f40d.jpg?v=1764834399"},{"product_id":"lash-lift-tubing-mascara","title":"Lash Lift Tubing Mascara","description":"\u003cp class=\"p4\"\u003e\u003cb\u003eWhy We Love It\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li2\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eBuildable by design\u003c\/b\u003e - Our re-engineered formula stays workable longer, so you can customise your look, from subtle lift to full volume, without clumping.\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eSalon results in seconds\u003c\/b\u003e - Lash lift effect without the time or maintenance.\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eTruly life-proof\u003c\/b\u003e - 24-hour wear that resists smudging, flaking or running.\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eGentle removal\u003c\/b\u003e - Just warm water, no rubbing or tugging, making it perfect for sensitive eyes.\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eLash-care built in\u003c\/b\u003e - Wear it daily while nourishing and strengthening lashes through targeted ingredients.\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eZero clumping\u003c\/b\u003e - Defined lashes \u003ci\u003eevery\u003c\/i\u003e single time.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p4\"\u003e\u003cb\u003eThe Tubing Mascara Advantage\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eUnlike traditional mascaras that smudge or flake as pigment breaks down, tubing mascaras protects each lash. They wrap lashes in weightless, flexible tubes that hold their shape, smudge-proof and flake-proof, until they remove effortlessly with warm water.\u003cspan class=\"s2\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li2\"\u003e\n\u003cspan class=\"s1\"\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cb\u003eSmudge-proof \u0026amp; transfer-proof performance\u003c\/b\u003e - Even in humidity, rain or long days.\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eClean removal\u003c\/b\u003e - Tubes dissolve with warm water, not harsh makeup removers.\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003ePerfect separation\u003c\/b\u003e - Each lash stays defined and lifted all day.\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eLength \u0026amp; layering\u003c\/b\u003e - wraps around lashes and creates buildable length\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p4\"\u003e\u003cb\u003eBeneficial Ingredients\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li2\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eJojoba Wax\u003c\/b\u003e - Conditions and protects for softer, healthier lashes.\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eVitamin E\u003c\/b\u003e - Antioxidant power to strengthen and defend against breakage.\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003ePro-Vitamin B5 (Panthenol)\u003c\/b\u003e - Deeply nourishes and promotes lash resilience.\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eKaolin\u003c\/b\u003e - Natural mineral for a lightweight, buildable texture without heaviness.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BBB London","offers":[{"title":"Black","offer_id":56894677811578,"sku":"5000","price":26.0,"currency_code":"GBP","in_stock":true},{"title":"Brown","offer_id":56894677844346,"sku":"5067","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0531\/2374\/3901\/files\/BBB_Mascara_Open_4.jpg?v=1764834372"}],"url":"https:\/\/bbb-london.com\/collections\/most-loved-this-season.oembed","provider":"BBB London","version":"1.0","type":"link"}