{"title":"The 60-Second Routine","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAdd all 3 products to your cart \u0026amp; use the code BF30 at checkout to redeem.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eWorth £101 | Now £70.7 with code BF30 | Save £30.3\u003c\/p\u003e","products":[{"product_id":"bbblondon-tinted-brow-gel","title":"Tinted Brow Gel","description":"\u003cp\u003eBest for brows that have a mind of their own. Brows you wish were a little darker. Brows that need direction and shape.\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe easiest way to groom brows, Tinted Brow Gel uses a tiny micro brush sturdy enough to catch each and every hair and small enough to precisely manoeuvre brows into position. As for inside the tube, the non-sticky, slightly glossy gel sets hairs exactly where you want them without rendering brows stiff or flaky. Consider it brow gel 2.0. It contains buildable colour pigments, but also a strengthening and hydrating concoction of aloe vera, nettle protein, amino acids, vitamin B5 and glycerine. Use alone for effortless grooming or in tandem with Ultra Slim Definer or Ultimate Arch Definer for added intensity. FYI: long time lovers of our Brow Styling Gel, this is simply the same formula, reinvented.\u003c\/span\u003e\u003c\/p\u003e","brand":"BBBLondon","offers":[{"title":"Chai – Cool Blonde","offer_id":40435339853981,"sku":"1901","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"Indian Chocolate – Warm Brown","offer_id":40435339886749,"sku":"1940","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"Clove – Cool Brown","offer_id":40435339952285,"sku":"1939","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0531\/2374\/3901\/files\/BBB_Tinted_Brow_Gel__7.jpg?v=1769079540"},{"product_id":"eyebrow-pen","title":"Eyebrow Pen","description":"\u003cp data-mce-fragment=\"1\"\u003eThis angled, tri-tip felt brow pen arms you with the perfect tool to fill sparse areas and build definition. With three ultra-fine tips and buildable pigment for precision application, each stroke mimics individual brow hairs for a natural finish. Long-lasting and durable, the 20-hour smudge-resistant formula means that come rain or shine, your brows won’t let you down.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eJust as every face is different, so is each pair of arches. The Eyebrow Pen works with your natural shape and brow density to create your desired structure.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHow to store: \u003c\/strong\u003eKeep Eyebrow Pen stored nib down, to ensure the flow of ink. \u003cbr\u003e\u003c\/p\u003e","brand":"BBB London","offers":[{"title":"Chai – Cool Blonde","offer_id":44321084539128,"sku":"1951","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"Clove – Cool Brown","offer_id":44321084571896,"sku":"1952","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"Cardamom - Nearly Black","offer_id":55108322886010,"sku":"1999","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0531\/2374\/3901\/files\/BBB_Eyebrow_Pen_2025_2.jpg?v=1764834476"},{"product_id":"kajal-lash-liner","title":"Kajal Lash Liner","description":"\u003cp\u003eMeet the liner that simplifies everything. Our Kajal Lash Liner blends the ease of a pencil with the smooth glide of a gel and the bold payoff of a true kajal. One stroke gives you intense colour with a weightless feel, and the kind of wear that doesn’t quit.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eBuilt with a \u003c\/span\u003e\u003ci style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003etime-to-play\u003c\/i\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e formula, it stays creamy just long enough to shape, smudge, or soften before setting into a semi-matte finish that lasts 12+ hours. Create crisp definition, a lived-in blur, or a bold waterline look, this pencil makes every style effortless.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eStand Out Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGel-Glide Formula:\u003c\/strong\u003e no tug, no drag, just seamless precision\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomisable Wear:\u003c\/strong\u003e smudge while soft, then lock in for up to 9+ hours as a liner or 24 hours on the waterline.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSharpenable Precision:\u003c\/strong\u003e always a clean, sharp and defined tip for detail work.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeightless Design \u003c\/strong\u003e: bold pigment without heaviness or flaking.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cbr\u003eWhy We Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eIt’s more than liner, it’s your all-in-one eye tool: Precision pencil, smoky shadow, kajal intensity. A single pencil that moves with you, from understated to full drama, and everything in between.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe BBB London Kajal Lash Liner: one stroke, endless looks.\u003c\/p\u003e","brand":"BBB London","offers":[{"title":"Default Title","offer_id":55856545759610,"sku":"5025","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0531\/2374\/3901\/files\/BBB_KajalLashLiner_OPEN4.jpg?v=1764834384"},{"product_id":"lash-lift-tubing-mascara","title":"Lash Lift Tubing Mascara","description":"\u003cp class=\"p4\"\u003e\u003cb\u003eWhy We Love It\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li2\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eBuildable by design\u003c\/b\u003e - Our re-engineered formula stays workable longer, so you can customise your look, from subtle lift to full volume, without clumping.\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eSalon results in seconds\u003c\/b\u003e - Lash lift effect without the time or maintenance.\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eTruly life-proof\u003c\/b\u003e - 24-hour wear that resists smudging, flaking or running.\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eGentle removal\u003c\/b\u003e - Just warm water, no rubbing or tugging, making it perfect for sensitive eyes.\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eLash-care built in\u003c\/b\u003e - Wear it daily while nourishing and strengthening lashes through targeted ingredients.\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eZero clumping\u003c\/b\u003e - Defined lashes \u003ci\u003eevery\u003c\/i\u003e single time.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p4\"\u003e\u003cb\u003eThe Tubing Mascara Advantage\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eUnlike traditional mascaras that smudge or flake as pigment breaks down, tubing mascaras protects each lash. They wrap lashes in weightless, flexible tubes that hold their shape, smudge-proof and flake-proof, until they remove effortlessly with warm water.\u003cspan class=\"s2\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li2\"\u003e\n\u003cspan class=\"s1\"\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cb\u003eSmudge-proof \u0026amp; transfer-proof performance\u003c\/b\u003e - Even in humidity, rain or long days.\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eClean removal\u003c\/b\u003e - Tubes dissolve with warm water, not harsh makeup removers.\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003ePerfect separation\u003c\/b\u003e - Each lash stays defined and lifted all day.\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eLength \u0026amp; layering\u003c\/b\u003e - wraps around lashes and creates buildable length\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p4\"\u003e\u003cb\u003eBeneficial Ingredients\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li2\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eJojoba Wax\u003c\/b\u003e - Conditions and protects for softer, healthier lashes.\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eVitamin E\u003c\/b\u003e - Antioxidant power to strengthen and defend against breakage.\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003ePro-Vitamin B5 (Panthenol)\u003c\/b\u003e - Deeply nourishes and promotes lash resilience.\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eKaolin\u003c\/b\u003e - Natural mineral for a lightweight, buildable texture without heaviness.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BBB London","offers":[{"title":"Black","offer_id":56894677811578,"sku":"5000","price":26.0,"currency_code":"GBP","in_stock":true},{"title":"Brown","offer_id":56894677844346,"sku":"5067","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0531\/2374\/3901\/files\/BBB_Mascara_Open_4.jpg?v=1764834372"}],"url":"https:\/\/bbb-london.com\/collections\/the-60-second-routine.oembed","provider":"BBB London","version":"1.0","type":"link"}