{"title":"The VMAs 2025 Edit","description":"","products":[{"product_id":"bbblondon-nourishing-brow-oil","title":"Nourishing Brow Oil","description":"\u003cp\u003eBest for brows that have stopped growing. Brows that have irritating empty patches. Brows that lack nourishment.\u003c\/p\u003e\n\u003cp\u003eOnce the sole reserve of the skin, it’s about time brows were afforded the TLC of a nourishing, strengthening, conditioning overnight treatment. This nourishing oil blend contains organic sweet almond and rosemary oils to care for precious brow hairs, while lavender and sandalwood calm and balance, creating the best conditions for brow growth. We’ve also added in a mind-soothing aroma (trust us, it’s like a fancy spa in a bottle) and it all comes funnelled into a handy rollerball that takes the mess out of application.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eInsider tip: It doubles up as a relaxation aid. Simply roll over the temples to help you drift off.\u003c\/p\u003e","brand":"BBBLondon","offers":[{"title":"Default Title","offer_id":40435215564957,"sku":"1938","price":27.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0531\/2374\/3901\/files\/BLINK-Brow-Oil-01.jpg?v=1764834770"},{"product_id":"bbblondon-clear-brow-gloss","title":"Clear Brow Gloss","description":"\u003cp\u003eBest for brows that never stay put. Brows that lack shine and definition. For brows that lack strength.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWho needs brow lamination when you have this brow-styling, shine-inducing, hair-strengthening gel in your make-up kit? Brush your brows into position and the clear, non-sticky formula will hold them perfectly in place for up to 15 hours, while giving them a healthy high-shine finish. \u003cbr\u003e\u003cbr\u003eBetter still, it’s like a serum for the brow hair as the gloss contains stimulating rosemary leaf oil to encourage regrowth in sparse patches, hair strengthening marsupium bark extract as well as vitamin E and jojoba oil to moisturise and condition. \u003cbr\u003e\u003cbr\u003eUse alone for a groomed or boyish brow look, or on top of your usual brow pencil or pomade for added staying power and shine.\u003c\/span\u003e\u003c\/p\u003e","brand":"BBBLondon","offers":[{"title":"Full Size - 5ml","offer_id":44441134268664,"sku":"1922","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0531\/2374\/3901\/files\/BBB_Clear_Brow_Gloss_Open_1.jpg?v=1764834743"},{"product_id":"bbblondon-brow-build-gel","title":"Brow Build Gel","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBest for sparse brows. Brows that could do with a little definition. Brows you wish were thicker.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDoing the work of your brow pencil, gel and tint in one product, Brow Build Gel helps to add volume, definition and depth with very little effort. Its secret? The quick-dry gel is laced with teeny tiny hair-like microfibres which cling on to existing hairs to give the appearance of thicker, fluffier, more voluminous brows. \u003cbr\u003e\u003cbr\u003eAntioxidants, organic macadamia and argan oil add brow-nourishing benefits, while the soft-matte finish seamlessly blends the ‘new’ hairs with the original ones. Use in the morning for plumped up brows and follow up at night with Nourishing Brow Oil.\u003c\/span\u003e\u003c\/p\u003e","brand":"BBBLondon","offers":[{"title":"Chai – Cool Blonde","offer_id":40435300794525,"sku":"1903","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"Indian Chocolate – Warm Brown","offer_id":40435300728989,"sku":"1902","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"Clove – Cool Brown","offer_id":40435300663453,"sku":"1931","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0531\/2374\/3901\/files\/BLINK-Brow-Build-01-Chai.jpg?v=1764834724"},{"product_id":"brow-boost-growth-serum","title":"Brow Boost Growth Serum","description":"\u003cp\u003eDaily use of this game-changing serum will transform brows over 8 weeks. Consumer trials showed that 80% of people said their brow hairs had grown and appeared thicker.\u003cbr\u003e\u003cbr\u003eSo how does it work? Every formula needs a superhero ingredient, and for supercharged brows it’s our skin-friendly, hardworking Rovisome Biotin Active. An exceptional combination of Vitamin H (Biotin), Vitamin F (Linoleic Acid), Vitamin E and provitamin B5 (Panthenol) along with Caffeine, Argan Oil \u0026amp; Coconut Oil, all making for one highly effective blend. Feeding into the hair shaft and follicles, the appearance and condition of brows are improved in terms of thickness, fullness and density. \u003cbr\u003e\u003cbr\u003eAdditionally, there’s the added benefits of Hyaluronic Acid, helping to stimulate hair growth along with locking in moisture, and the soothing and healing qualities of Turmeric and Thyme.\u003c\/p\u003e","brand":"BBB London","offers":[{"title":"Default Title","offer_id":43159245324536,"sku":"1925","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0531\/2374\/3901\/files\/Brow_Boost_2025_1.jpg?v=1764834617"},{"product_id":"eyebrow-pencil","title":"Eyebrow Pencil","description":"\u003cp style=\"text-align: left;\"\u003eThe original eyebrow pencil, re-imagined. Celebrating 20 Years of Blink Brow Bar, the original BBB Eyebrow Pencil, first launched in 2004, has been reimagined with an updated formula and bespoke design in collaboration with London fashion label, Ahluwalia.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eA classic wooden eyebrow pencil with a wax-based formula for smudge-proof, long lasting colour. Dual-ended with a spoolie tamer brush for seamless blending, the high-performance Eyebrow Pencil makes light work of creating a naturally defined brow with an enviable arch.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eSharpened to a precise point, the classic Eyebrow Pencil creates natural, hair-like strokes with ease, helping to build a full, naturally defined brow that goes the distance. Enriched with Vitamin E, the wax-based formula provides 16-hour wear while caring for each precious hair.\u003c\/p\u003e\n\u003cp align=\"center\" style=\"text-align: left;\"\u003eIn a celebration of old and new, representing BBB Founder, Vanita’s, 20-year journey, this one-of-a-kind collaboration with Ahluwalia fuses culture, fashion and beauty. Honouring both female founders’ Indian heritage and London roots, the signature Ahluwalia ‘Joy’ print adorns the pencils in two exclusive colourways. \u003c\/p\u003e\n\u003cp align=\"center\" style=\"text-align: left;\"\u003eBlink Brow Bar Founder Vanita Parti says, “Our pencils were the first product I created when brows were not really a category in the beauty industry. They rapidly became an award-winning staple for everyone’s handbags, giving women confidence in their brows, and so I thought, why not make them as beautiful as possible and relaunch; an item to be cherished, celebrated that symbolises so much more than make up. Priya’s intricate design is a modern take on ‘sari’ in the Western world. The smallest details create the biggest impact. A similar thread running across both our brands.” \u003c\/p\u003e\n\u003cp align=\"center\" style=\"text-align: left;\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe Eyebrow Pencil comes in 5 adaptable shades, from Chai for fair blondes, to Cardamom for the deepest brown-black brows. Use our Shade Finder to find your perfect match.\u003c\/p\u003e","brand":"BBBLondon","offers":[{"title":"Chai – Cool Blonde","offer_id":45687689675000,"sku":"1976","price":22.0,"currency_code":"GBP","in_stock":true},{"title":"Cinnamon - Warm Blonde","offer_id":45687726833912,"sku":"1978","price":22.0,"currency_code":"GBP","in_stock":true},{"title":"Indian Chocolate – Warm Brown","offer_id":45687689707768,"sku":"1977","price":22.0,"currency_code":"GBP","in_stock":true},{"title":"Clove – Cool Brown","offer_id":45687689740536,"sku":"1979","price":22.0,"currency_code":"GBP","in_stock":true},{"title":"Cardamom - Nearly Black","offer_id":45687726866680,"sku":"1980","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0531\/2374\/3901\/files\/Blink-0255-Cinnamon_6225acd1-01d1-4fed-930f-685f2ce4ca1b.jpg?v=1764834458"},{"product_id":"brow-growth-duo","title":"Brow Growth Duo","description":"\u003cdiv class=\"OutlineElement Ltr SCXW118604042 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW118604042 BCX0\"\u003e\u003cspan class=\"TextRun SCXW118604042 BCX0\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW118604042 BCX0\"\u003eThis offer is available for online orders only.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Paragraph SCXW118604042 BCX0\"\u003e\u003cspan class=\"TextRun SCXW118604042 BCX0\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW118604042 BCX0\"\u003eAchieve thicker, fuller brows in 6 weeks with the BBB Brow Growth Duo. Combining our award-winning Brow Boost Growth Serum and cult-classic Nourishing Brow Oil, this day-to-night power couple care\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW118604042 BCX0\"\u003es\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW118604042 BCX0\"\u003e for each precious hair with a blend of \u003c\/span\u003e\u003cspan class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW118604042 BCX0\"\u003eclinically-proven\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW118604042 BCX0\"\u003e actives and natural ingredients to stimulate brow growth while conditioning.\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW118604042 BCX0\"\u003e \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW118604042 BCX0\"\u003eThink of it as \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW118604042 BCX0\"\u003eyour brow SOS kit\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW118604042 BCX0\"\u003e to instil pride back into your \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW118604042 BCX0\"\u003earches\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW118604042 BCX0\"\u003e, in \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW118604042 BCX0\"\u003etwo simple steps.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW118604042 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW118604042 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW118604042 BCX0\"\u003e\u003cspan class=\"TextRun SCXW118604042 BCX0\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW118604042 BCX0\"\u003eDon’t\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW118604042 BCX0\"\u003e just take our word for it though; in consumer trials 80% of participants said their brow hairs had grown and appeared thicker after \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW118604042 BCX0\"\u003esix \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW118604042 BCX0\"\u003eweeks.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW118604042 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW118604042 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW118604042 BCX0\"\u003e\u003cstrong\u003e\u003cspan class=\"TextRun MacChromeBold SCXW118604042 BCX0\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW118604042 BCX0\"\u003eBrow Boost\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW118604042 BCX0\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW118604042 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW118604042 BCX0\"\u003e\u003cspan class=\"TextRun SCXW118604042 BCX0\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW118604042 BCX0\"\u003eSupercharge your brow power with our unique blend of strengthening ingredients, designed to increase the density and length of each hair. Hero active \u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW118604042 BCX0\"\u003eRovisome\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW118604042 BCX0\"\u003e Biotin is the standout star in this conditioning cocktail, a powerhouse ingredient \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW118604042 BCX0\"\u003eto \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW118604042 BCX0\"\u003ekick-start follicular fruitfulness and deeply moisturise\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW118604042 BCX0\"\u003e, alongside Caffeine, Hyaluronic Acid, Turmeric and Thyme to promote brow growth and wellness. \u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW118604042 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW118604042 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW118604042 BCX0\"\u003e\u003cstrong\u003e\u003cspan class=\"TextRun MacChromeBold SCXW118604042 BCX0\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW118604042 BCX0\"\u003eNourishing Brow Oil\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW118604042 BCX0\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW118604042 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW118604042 BCX0\"\u003e\u003cspan class=\"TextRun SCXW118604042 BCX0\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW118604042 BCX0\"\u003eLike a spa break for your brows, this deeply conditioning oil cossets each hair in its pampering blend of plant oils, chosen not just to encourage growth but to care and condition brows too. While \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW118604042 BCX0\"\u003eo\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW118604042 BCX0\"\u003erganic Sweet Almond and Rosemary Oils stimulate and moisturise, Lavender and Sandalwood are known for their deeply healing powers. As if that \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW118604042 BCX0\"\u003eweren’t\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW118604042 BCX0\"\u003e enough, the delicate fragrance is designed to help you drift away from the day’s stresses and relax, while the rollerball applicator ensures quick, hassle-free application.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW118604042 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"BBB London","offers":[{"title":"Default Title","offer_id":54939364393338,"sku":"V5016","price":72.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0531\/2374\/3901\/files\/BUNDLES_IMAGERY_1.png?v=1776783109"},{"product_id":"brow-highlight","title":"Brow Highlight","description":"\u003cp\u003eLift, brighten and define in just one swipe; think of the Brow Highlight as your all-natural brow lift. Instantly lifting and sharpening your arch, this creamy matte formula is the perfect tool to effortlessly frame your eyes.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eDesigned for an unrivalled, velvety application, this multi-tasking formula glides on effortlessly to blur imperfections, illuminate the brow bone, and deliver a soft, lifted finish. \u003cmeta charset=\"utf-8\"\u003eWith its adaptable, buildable pigment, you can achieve a subtly natural enhancement, making it ideal for lighter complexions.\u003cbr\u003e\u003cbr\u003eThe angled tip allows for precise application exactly where you need it, no harsh lines, no overdrawn edges. Smudge-resistant, long-wear and oil-absorbing, it stays fresh from morning to night - making it the perfect handbag essential.\u003cbr\u003e\u003cbr\u003eSoft-focus finish. Foolproof beauty.\u003cbr\u003eThe final step you’ll never skip again.\u003c\/p\u003e","brand":"BBB London","offers":[{"title":"Default Title","offer_id":55465328640378,"sku":"5015","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0531\/2374\/3901\/files\/BBB-May-2025-0196_dacff21c-da46-4f5c-aff4-1b22d4b7560d.jpg?v=1764834413"}],"url":"https:\/\/bbb-london.com\/collections\/vmas-edit.oembed","provider":"BBB London","version":"1.0","type":"link"}