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About Us

Our Story

We love every kind of brow: from the full to the sparse, straight to the arched, fair to the dark and every single brow in between. Why? Because brows are innately personal. And as the British brow authority, we’re on a mission to help you find the beauty in your own brows. No rules, no templates, no copy and paste:
BBB London stands for brow individuality. 

While we believe that a great pair of brows can transform the architecture of the face, their power isn’t solely aesthetic – it’s emotional. The first business to bring the ancient Indian art of threading treatments to the masses, our treatments are designed to feel deeply restorative, like a kind of brow therapy, meaning our clients rise from the salon chair with a renewed confidence and sense of self.


But it isn’t just in our 23 salons worldwide that you can experience this beauty reboot. We’ve funnelled our 15 years’ experience shaping over 20 million brows into a 17-strong range of efficient and easy-to-use products that arm you with the tools you need to bring out the best in your brows each and every morning. Functional, foolproof and containing a selective edit of high-quality ingredients, each versatile formula does all the heavy lifting of filling in, fluffing up and framing out your brows just the way you like them.

At the time, threading was a completely unchartered territory; I knew it would take the industry by storm as eyebrows were an after-thought but so important. We needed to show people what a difference groomed eyebrows made with shaping and products.



20 million groomed eyebrows later and the addition of the award-winning brow, lash & colour product line, we remain the authority to help you find your brow identity.


Blink are proud to support charities close to their heart.


Butterflies - a charity based in Delhi, set up by Rita Paniker, that supports street kids, through mobile education, shelters, crisis phone lines and transit homes. Vanita felt touched when visiting the transit shelter in Delhi by the number of children who had lost their family through trafficking, abuse or simply travelling for work and needed support to find them again.



Future Dreams – a charity set up to support women going through Breast Cancer. Close to our hearts as hair loss can be a debilitating part of this journey and our mission is to help women recover confidence through rebuilding their eyebrows.



Beauty Backed - Vanita is on the Advisory Board to help to support those that have struggled during Lockdown and need financial help to rebuild their businesses.