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We may be the British brow authority, but we have the formulas to overhaul your eye make-up routine too. From the best mascara for longer lashes to lash-strengthening treatments, eye shape-enhancing eyeliners to richly-pigmented eyeshadow crayons, this is eye make-up, reimagined.

Smokey Kajal Eyeliner


  • Indian Chocolate
  • Black
BBBLondon Eye Wonder Colour Stick


  • Cosmic
  • Moonstone
  • Stargazer
  • Stardust
BBBLondon 24-7 Brows


  • Light/Medium
  • Medium/Dark