There’s more to good brows than an expertly wielded set of tweezers.

Nowadays, it’s all about booking in for a pinch ’n’ pluck. At Blink Brow Bar — a leading authority on the subject of London’s face-framing follicles — brow pinching is the latest addition to the service menu: it promises to lift and smooth like an all-natural alternative to Botox.

“So many people are resorting to invasive methods to restore youth and forgetting about ancient techniques which I believe to be more effective, if done regularly,” says Vanita Parti, the CEO and founder who launched Blink Brow Bar 15 years ago with a single threading chair in Fenwick in Bond Street. “Brow-pinching is a form of yoga massage and aids circulation. Not only that but the actual pinching stops toxin build-up. The simple method is nature’s way of keeping those fine lines at bay.”