20th Anniversary Eyebrow Pencil: Blink Brow Bar x Ahluwalia

If there’s one thing we know at BBB London it’s that when it comes to eyebrows, there’s no ‘one-size-fits-all’. We believe no brow shape should start without bespoke, personalised brow mapping, tailored to your unique face shape, and style.

If you’ve ever wondered how to draw eyebrows that actually flatter your face, 'which brow shape works best for you', or 'where brows should start and end' you’re exactly where you need to be. (Spoiler: They definitely shouldn’t start halfway across your forehead.)

Let’s find your perfect match – broken down by different face shapes, with insider tips from our in-house Brow Experts, from the UK’s original brow specialists.

(Think Selena Gomez, Chrissy Teigen)

Your Goal: Create structure and a little more vertical lift.

Your Best Brow Shape: High-arched, lifted brows.


Brow Tips for Round Faces:

• Keep the arch clean and slightly higher than your natural shape.

• Extend the tail outward to balance out the roundness.

• Steer clear of rounded brows — they’ll only make your face look even softer.
  
  
  

BBB Tip:

A subtle, angular lift (nothing too severe) can work wonders.

Our Brow Shape treatment is perfect for creating a naturally lifted look without harsh lines.

Not sure where to start? Let our Global Brow Expert, Jaimineey Patel, guide you.

Jaimineey’s personalised consultation includes expert brow threading, our Signature Brow Pinching Massage (to stimulate circulation and promote healthy brow growth), and a bespoke product masterclass — teaching you exactly how to shape, style, and maintain your brows to achieve your personal brow goals.

(Think Keira Knightley, Olivia Wilde)

Your goal: Soften strong, angular features.

Your best brow shape: A softly curved brow that gently frames the face without adding more angles.

Brow Tips for Square Faces

• Aim for a soft, lifted arch — nothing sharp or overly dramatic.

• Rounded brows balance out a square jaw beautifully.

• Full brows work, but avoid making them too heavy or blocky.

BBB Tip:

Finding the perfect brow texture for a square face can be tricky – too heavy and it hardens your features; too soft, and it loses impact.

But when you get it right, your brows bring instant balance and elevation to your entire face. Luckily, our Tinted Brow Gel is designed to do exactly that.

It delivers natural fullness, softens strong features all whilst holding your brows perfectly in place all day long – no crunch, no stiffness.

Infused with aloe vera, nettle protein and vitamin B5, this nourishing formula conditions whilst it shapes, keeping your brows perfect for longer.

Lightweight, long-lasting, and easy to apply in seconds — it’s the secret to brows that look effortless, but expertly finished.

(Think Sarah Jessica Parker, Liv Tyler)


Your goal: Create the illusion of width and shorten the face visually.

Your best brow shape: A straight or very gently arched brow that leads the eye horizontally.

Brow Tips for Long/Rectangular Faces:

• Keep your brow line as straight as possible without looking heavy.

• Extend the tails slightly outward, toward the temples.

• Avoid high arches, which only lengthen the face further.
  

BBB Tip:

Use our Ultra Slim Brow Definer to softly define with precise, hair-like strokes without creating harsh angles – think clean, minimalist structure.