Brow Trends 2025: Your Ultimate Guide

January 24, 2025

Brow Trends 2025: Your Ultimate Guide

Brows have always taken a centre stage when it comes to decade-defining beauty trends – whether it’s the bold Delevingne brows of the 2010’s or the 90’s iconic Kate Moss skinny brows. And honestly, can we really be surprised?

INTRODUCTION TO BROWS

Now midway through the 2020’s it’s time to deep dive into what trends are influencing 2025.

Brows are an extension of our personality and style, and if we hadn’t already made it obvious, we believe that no beauty routine is complete without a set of perfectly arched brows.

This year, the trends are endless. Whether you’re leaning into the drama of bleached brows or embracing the nostalgic sharpness of micro brows, the trends of 2025 are all about elevating your style and letting your individuality shine through.

Fox Eye Brow Trend - Blink Brow Bar

Brow trends 2025: Fox Eye Brows

FOX EYE BROWS: THE LIFTED LOOK

In a world where sophistication and luxury meet, Fox Eye Brows reign supreme.


Taking influence from the sultry, sculpted looks from red carpets across the world, the Fox Eye browtrend uses the technique of elongating and lifting the arches of your brows.

The outcome?

A youthful, smouldering visage that radiates the energy of old Hollywood – impossibly chic.

For those with a taste for combining their beauty routine with a touch of glamour, the Fox Eye brow trend is your next obsession.


WHO SHOULD TRY FOX EYE BROWS?

  • Best for: Oval and heart-shaped faces.

  • Why it works: The lifted arch elongates and balances facial proportions,
    emphasising the eyes beautifully.


HOW TO ACHIEVE THE FOX EYE BROW TREND

Lift and shape brow hairs into elevated, sleek arch to give the illusion of the ‘snatched’ fox eye effect

For the best results, apply a highlighter beneath the brow arch to enhance the lifted look even further


PRODUCTS TO TRY TO ACHIEVE THE FOX EYE LOOK

  • BBB Clear Brow Gloss - non-flakey, non-sticky formula designed to
    lift brows in shape for 14hrs. Voted #1 Brow Gel 2024 by Harper's Bazaar.

  • BBB Ultra Slim Brow Definer - An ultra-fine retractable brow pencil
    and blending brush with a smudge-proof formula, enriched with
    natural anti-ageing antioxidants as well as vitamins E and C to care
    for your brows as you apply.


CELEBRITY INSPIRATION

Model Bella Hadid is infamous for her enviable Fox Eye brows, making this brow trend a favourite amongst both beauty and fashion enthusiasts.

BROW TRENDS 2025: BABY BROWS

BABY BROWS: EMBRACE THE NATURAL

Groomed, but not precisely shaped into perfectly defined arches, the baby brow trend focuses on enhancing your features by creating soft, fluffy hairs at the front of your brows, with the remaining brow arch being able to be perfectly shaped into a natural finish with your favourite brow product; the illusion of a ‘baby brow lamination’.

The beauty of Baby Brows lies in their simplicity, a harmonious combination of minimalism and the softness of natural beauty.



WHO SHOULD TRY BABY BROWS?

  • Best for: Round and square faces.

  • Why it works: A natural brow softens angular
    features and complements rounded faces.


HOW TO ACHIEVE THE BABY BROWS LOOK

Gently brush brows upward using a clear gel to set them in place using a brow gel.

Fill in sparse areas with a natural hair-like strokes with a sharp brow pencil to give the ‘barely-there’ look the baby brows trend is all about.



PRODUCTS TO TRY

  • BBB Brow Boost - for stimulating natural hair growth to appear
    as fluffy as possible.

  • BBB Tinted Brow Gel - A mini wand loaded with slightly glossy
    tinted gel to slick brows into a lifted shape, with natural actives
    to keep brows conditioned and cared for.


CELEBRITY INSPIRATION

Hailey Bieber's soft, yet naturally groomed brows are a perfect example of how to pull off baby brows in the perfect way.

For a deeper dive into Baby Brows; see more here.

brow trends 2025: micro brows/doll brows

MICRO/DOLL BROWS: SCULPTED TO PERFECTION

If bold is more your style, forget skinny brows and enter: Micro Brows.

A nod not to the 90’s but the 1920’s, micro brows take the skinny brows trend to an unparalleled level.

Delicately defined arches, Micro Brows offer a precisely symmetrical structure, offering a look that is as polished as it is reminiscent of a vintage porcelain doll.


WHO SHOULD TRY MICRO BROWS?

  • Best for: Heart and square-shaped faces.

  • Why it works: The structured shape balances strong jawlines and
    enhances delicate facial features, adding a touch of elegance.


HOW TO ACHIEVE THE MICRO BROWS LOOK

Use a brow stencil or consult a professional for perfect symmetry and definition.

Layer pencils and gels to build depth and achieve a clean finish.


PRODUCTS TO TRY:


CELEBRITY INSPIRATION

Zendaya’s iconic micro brows from 2024’s Met Gala are permanently etched into our brain as one of the most iconic brow looks of the 2020’s.

BROWS TRENDS 2025: skinny brows

SKINNY BROWS: A 90'S REVIVAL

No longer are those that opt for the skinny brow look a victim of brows plucked into oblivion, with no consideration on whether they can be salvaged.

Today’s arches of the skinny brows trend use tools and precision to define intentionally shaped brows to compliment individual features.

Equal parts nostalgic and modern, think of skinny brows as a masterclass in how to reimagine a classic look in today’s world.


WHO SHOULD TRY SKINNY BROWS?

  • Best for: Oval and heart-shaped faces.

  • Why it works: Skinny brows emphasise bone structure and create
    a minimalist frame for the face.


HOW TO ACHIEVE THE SKINNY BROWS LOOK

Shape brows with precision using tweezers or threading, ensuring clean lines.

Fill lightly with a brow pencil to enhance the natural outline.


PRODUCTS TO TRY:

  • BBB Ultra Slim Brow Definer - use the sharp triangular nib to carve
    defined arches, then blend & blur with the one-of-a-kind K-beauty
    design tech brush for effortless skinny brows.


TOP TIP #1
Don’t over tweeze. Let your brow therapist map your brows so you’re happy with them first.


TOP TIP #2:

In the case that you have over-plucked – use our superhero brow growth serum Brow Boost to stimulate hair growth.



CELEBRITY INSPIRATION

Time and time again Lila Moss is our ultimate skinny brow inspiration – proof, perhaps, that great brows run in the family. Like mother, like daughter after all.

BROW TRENDS 2025: BLEACHED BROWS

BLEACHED BROWS: AVANT GARDE

If defying convention is more your style, nothing quite says uncompromising individuality liked bleached eyebrows.

A daring nod to minimalism, bleached brows focus on softening brows to near invisibility, creating a bold, striking look.

This trend commands attention and delivers a high-fashion aesthetic.



WHO SHOULD TRY BLEACHED BROWS

  • Best for: Oval and long faces.

  • Why it works: Bleached brows really accentuate the wearers eyes
    and embody an avant-garde sense of style.


HOW TO ACHIEVE THE BLEACHED BROWS LOOK

Visit a professional to bleach your brows safely and evenly.

Brush hairs into an upwards fashion, lifting your eye area.

PRODUCTS TO TRY


CELEBRITY INSPIRATION

2024’s Model of the Year, Alex Consani, has been instrumental in bringing bleached brows back into the mainstream eye.

Joining her in popularising this versatile trend is the effortlessly chich Jodie Turner-Smith.

BROW TRENDS 2025: TEXTURED BROWS

TEXTURED BROWS: FULL & FEATHERED

The textured brow trend celebrates natural volume and dimension, offering a brushed-up, feathered aesthetic that’s effortlessly chic.

Textured brows are versatile and universally flattering, making them a go-to choice for beauty lovers everywhere.


WHO SHOULD TRY TEXTURED BROWS?

  • Best for: All face shapes.

  • Why it works: Textured brows add youthful volume and create a
    relaxed, dynamic effect.


HOW TO ACHIEVE THE TEXTRUED BROWS LOOK


Use a strong-hold brow gel or wax to brush hairs upward and lock them in place.

Avoid over-plucking to maintain fullness and natural texture.


PRODUCTS TO TRY

  • BBB Brow Build Gel - filled with microfibre hairs to give the
    illusion of thicker, fuller brows.


CELEBRITY INSPIRATION

Hailee Steinfeld’s iconic brows are a masterclass in embracing natural texture.

Full, fluffy, and softly brushed, her brows serve as the ultimate inspiration for anyone wanting to achieve that effortlessly stylish, textured finish.

WHY BLINK BROW BAR IS YOUR 2025 BROW DESTINATION

Creating the perfect brows is what we’ve built our 20-years’ experience on here at Blink Brow Bar.

From trend-inspired to brows for every face shape, our team of specialist trained beauty therapists use advanced techniques and personalised consultations to bring your brow goals to life.


SERVICES WE OFFER

  • Precision Shaping: Perfect the skinny and micro brow trend,
    achieved with our specialist-trained threading technique.

  • Tinting: Enhance and transform your brows with custom colour
    matching.

  • Salon-perfect Brows: Keep your brows perfect every day with services
    like brow lamination for a more natural look, such as baby brows or
    feathered brows.

  • PLUS so many more, from lashes to soothing Ayurvedic massages,
    we’re the destination for beauty and self-care.


BOOK YOUR APPOINTMENT

Are you ready to lead the charge on 2025’s top brow trends?


Step into Blink Brow Bar where your brows become our canvas – whether you’re experimenting with trends of elevating your signature shape.

For more tips, celebrity inspo, and product recommendations, follow us on social media and subscribe to our newsletter.

Let’s make 2025 your best brow year yet.