Scroll through your feed, wander the beauty aisle, or Google “lash serum” and you’ll see the same big promises everywhere: 'longer lashes in weeks', 'dramatic results', 'your dream lashes in a bottle.' ... The list goes on.
I used to believe them. I even bought a few. But here’s the thing - most lash serums have one trick, and it’s length. And while that sounds great, it’s only half the story.