Do Brow Serums Really Work? What Science and Results Say

May 16, 2025

Do Brow Serums Really Work? What Science and Results Say

From misunderstood ingredients to what actually works, our Founder, Vanita Parti MBE, breaks down the science behind brow serums, and how to give your brows their best chance at a comeback.

DO BROW SERUMS REALLY WORK?

WHEN BROWS STOP COOPERATING

There’s a quiet kind of frustration that comes with sparse brows.

Maybe it started with years of overplucking (we’ve all been there), or perhaps your brows just never fully bounced back after experimenting with different styles and shapes over time.

For others, it’s a slow thinning over time - less definition, less fullness, more reaching for brow pencils and definers.


You’re not imagining it. Brows can be stubborn, and for many, regrowth feels like chasing something that just won’t quite catch.

That’s where brow serums come in: promising growth, strength, and fullness. But with so many options (and so many buzzwords), it can be hard to know what actually works and what’s just marketing.

That’s why I'm taking a closer look, not just at how our Brow Boost Eyebrow Growth Serum came to be, but why it works, how to get the most out of it, and how pairing it with the Nourishing Brow Oil can help create the ideal environment for growth.


If you’re brow-curious, brow-skeptical, or just brow-tired, keep reading. This one’s for you.

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The Rise of Brow Serums

As with skin serums, brow serums are proliferating the beauty shelves and a little overwhelming in their offering.

Unlike skin serums, brow serums usually have one key objective and that is to help the stubborn blighters to grow.

With this in mind, when researching the perfect serum, I had to balance results with ingredients that felt safe to use and those that appeared to be effective but controversial.

Many formulas rely on active ingredients like peptides, botanical extracts, or something called prostaglandins, which, while powerful, come with their own set of questions.


THE TRUTH ABOUT SYNTHETIC PROSTAGLANDINS

The most common synthetic prostaglandin used, is isopropyl cloprostenate.

This ingredient was discovered to be beneficial to brow and lash growth as a happy coincidence.

Glycoma patients found their lashes growing while medicating for their eyes; the reason being that their eyedrops contained prostaglandins, which mimic natural lipid compounds found in the body, acting like hormones and that come into action for different physiological reasons.

And it just so happens that one of those functions is hair follicle stimulation.

An ingredient that cleverly copies the hormone and produces effective results when placed in serums also can produce undesirable side effects, such as irritation, iris colour changes and swollen eyes.

There is no clear evidence of whether synthetic prostaglandins in beauty products are harmful but with warnings from the FDA and The Scientific Committee of Consumer Safety (SSCS) to avoid usage (especially when pregnant), it felt prudent to err on the side of caution when developing the Brow Boost.

Met Gala Brow Trends - BBB London - Image of Brow Build Brow Gel by BBB London - 3-in-1 brow magic tool, doing the work of your tint, pencil and gel all in one tool.

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A Natural Alternative: Rovisome Biotin

When creating our Brow Boost, it was crucial for us to research natural actives alongside our lab.

Rovisome Biotin, commonly used in hair growth products seemed to offer the perfect natural concoction for brow health and growth.

It had never been used for brow loss and so I put it to test. Rovisome is a cosmetic delivery system based on liposomes to deliver vitamins and caffeine to the hair bulbs.

Over six weeks, with a panel of fifty consumers, we found that 80% of our panel had thicker and healthier brows but that they were also darker.

A triple boom – and all within 6 weeks.


INSIDE THE FORMULA: KEY INGREDIENTS

Rovisome is made up of the following natural actives:

  • Biotin – one of the B vitamins and crucial for hair and nail growth

  • Linoleic Acid – omega 6 fatty acid

  • D-Panthenol (Vitamin B5) – a humectant that draws moisture into the hair and scalp,
    preventing dryness and promoting elasticity and shine. Panthenol also helps to
    strengthen hair by building bonds in the damaged protein structure, making it less
    prone to breakage and split ends.

  • Vitamin E – moisturises and protects hair follicles

  • Hyaluronic Acid – stimulates growth while locking in moisture

  • Caffeine – stimulates hair follicles and prevents a hormone called DHT from
    blocking the receptors to hair growth as well as improving hair circulation


SOLVING DRYNESS: THE HYDRATION FACTOR

Whilst seemingly perfect, Rovisome Biotin, can be quite drying when applied.

We blended in Coconut and Argon oils to solve that problem as well as turmeric - to act as a further antioxidant.

I truly believe that turmeric should be sprinkled on anything and everything ingestible.

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Why Brow Serums Work

Brow Boost has proved a potent formula that delivers results safely.

The formula prolongs the anagen (growth) phase of the hair cycle and prevents the rapid transition to the catagen (resting) phase, leading to thicker, longer hair.


To really see what your brows are capable of, using Brow Boost on its own is only half the story.

Pairing it with the Nourishing Brow Oil isn’t just an extra step - it’s the step that makes everything else work harder. Brow Boost is all about stimulation: waking up the follicles, encouraging growth, and supporting the hair’s natural cycle.

But growth without proper moisture and barrier support? That’s like watering a plant and forgetting the sunlight.

The oil then steps in as the restorative partner - packed with hydrating, antioxidant-rich ingredients that soften, soothe, and lock in all the work the serum does during the day.

Used together - serum in the morning, oil at night - they create the kind of healthy, consistent environment brows need to thrive.

If you’re not pairing them yet, you’re genuinely missing out on what this routine can do.



OUR PROMISE: RESULTS, OR YOUR MONEY BACK

We are so confident that this brow serum really works, we 're offering a money back guarantee: if you don’t see results within 12-weeks, we will refund you fully.

do brow serums really work?

Why Trust Us With Your Brows?

Because your brows are worth it.

The BBB Difference:

  • 20+ years of global brow expertise.

  • Loved by celebrities, stylists, and editors across the UK (and beyond). Check out our press features page for all the low down.

  • An award-winning team blending traditional techniques with modern artistry.

  • A cult-favourite product range designed by experts, for real results.

Your best brows aren't just about following a trend — they're about creating a look that feels effortlessly you. And that’s exactly what we do best.


Ready to redefine your brows — and your reflection?

Book your consultation at BBB London today.


(And don’t forget to check out our 2025 Brow Trends blog to stay one step ahead.