TikTok’s brow trends are everywhere — from bleached brows to soft laminated eyebrows. We break down what’s worth trying and what to skip, backed by expert tips and pro-approved products.

Discover the trends shaping beauty in 2025 — and what brow shape actually suits you.

Want fuller, thicker brows? Discover the best ingredients for supercharged brow growth and find the best eyebrow growth serum to help you achieve your dream brows.

Vanita Parti MBE, founder of Blink Brow Bar, has spent over 20 years perfecting the art of brows, shaping thousands along the way. Now, she’s bringing that expertise to brow regrowth with the launch of Brow Growth Duo—a powerhouse pairing designed to nourish, strengthen, and restore sparse brows.

Brows have always taken a centre stage when it comes to decade-defining beauty trends – whether it’s the bold Delevingne brows of the 2010’s or the 90’s iconic Kate Moss skinny brows. And honestly, can we really be surprised?

Brows: they frame your face and enhance your features, but achieving full, thick brows can often feel like a long and hard battle, we get it. If you’re someone who isn’t blessed with naturally thick brows, this journey can seem even harder.  

To mark Blink Brow Bar's 20-year anniversary, our original Eyebrow Pencil has been reimagined in a limited-edition design in collaboration with London fashion label, Ahluwalia. 

In a celebration of old and new, representing Vanita’s 20-year journey, this one-of-a-kind collaboration with Ahluwalia fuses culture, fashion and beauty. Honouring both female founders’ Indian heritage and London roots, the signature Ahluwalia ‘Joy’ print adorns the pencils in two exclusive colourways.