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August 22, 2025
Why waste time on routines you don’t need?
These lazy-girl-approved hacks prove that when it comes to brows and lashes, doing less really does look like more.
Words by our in-house lazy girl
Here’s the thing about being a “lazy girl”: it’s not actually about being lazy.
It’s about efficiency. It’s about knowing which products deliver maximum payoff for the least amount of effort - the kind that let you sleep in, skip steps, and still look pulled together.
At BBB London, we don’t believe in doing more. We believe in doing less, better. These are the hacks that work harder than you do, so you can roll out of bed already halfway ready.
The smartest beauty routine? The one that works while you do absolutely nothing.
Apply our 360° Lash Boost Serum before bed and let it handle the rest.
It quietly strengthens and conditions overnight, so you wake up with lashes that look darker, denser, and longer - like you’ve already curled them.
Over time, mascara becomes optional. Falsies? Forget it. This is effortless lash flutter, bottled.
The real lazy-girl flex? Owning products that quietly do double (or triple) duty.
Less clutter on your vanity, fewer steps in your routine, and more space in your bag for the things that actually spark joy.
Ultimate Arch Brow Definer → Designed as a precision brow pencil, but the ultra-slim tip also doubles as the perfect subtle eyeliner. Think softly defined lash lines without the heaviness of liquid liner.
Eyebrow Pen → Yes, it fills and defines brows, but it also fakes freckles that look convincingly sun-kissed. Just dot, tap with your fingertip, and you’ve got an effortless “spent-the-day-outside” glow.
Clear Brow Gloss → More than a finishing touch for brows. Sweep it over baby hairs or flyaways in a rush and it instantly smooths everything into place. A true multitasker for your bag.
These aren’t beauty “hacks” so much as beauty upgrades, because why settle for a one-trick product when the smartest ones multitask just as well as you do?
Imagine waking up to brows that look naturally fuller - no pencil, no extra steps, no rush to the mirror. That’s the promise of our Brow Boost Growth Serum.
Infused with nourishing actives, it works quietly while you sleep to strengthen and condition each hair from root to tip, encouraging healthier, denser growth exactly where you need it most.
Over time, sparse spots soften, arches look more defined, and your morning routine gets that much simpler.
Because the truth is, the best beauty hacks don’t add more steps, they remove them.
Give brows and lashes some extra TLC with our edit of nourishing oils, brow-boosting serums and super-charged masks to strengthen, condition and encourage brow and lash growth.
Filling, brushing, sculpting, it sounds small, but those daily minutes add up, fast.
Enter the At Home Brow Tint Kit: fifteen minutes, once every few weeks, for brows that stay naturally fuller, darker, and defined around the clock.
The payoff is instant. No pencils, no gels, no 7am rush.
Just effortless arches that frame your face the second you wake up - and stay put through cleansers, workouts, and late nights.
And the finish? Soft, natural, believable. Like your brows, but only better. It’s the ultimate “lazy-girl luxury”: one small step that takes the work out of every morning.
Brows are often overlooked in skincare, but they’re just as thirsty.
Our Nourishing Brow Oil is packed with nourishing botanicals that condition from root to tip - encouraging thicker, healthier growth with every nightly drop.
Think of it as long-term self-care for your arches. Massage it in before bed, let it work while you sleep, and over time, sparse brows begin to fill, hairs feel softer, and definition comes naturally.
It’s not an instant fix — and that’s exactly why it works. The lazy girl knows that a little consistency now means less product, less pencilling, and less effort later. Fuller brows, minus the daily work.
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