The Best Eyebrow Gels in 2025: Tested, Ranked & Reviewed

If there could be one staple for my brows – it would have to be a really good eyebrow gel.

To help explain why, I googled the merits of an  ‘eyebrow gel’, and the AI description proved to be pretty spot on:

"Eyebrow gel is a versatile makeup product used to shape, hold, and often tint eyebrows. It can be used to tame unruly hairs, add colour, and even thicken sparse patches. Some gels also have conditioning ingredients."

At BBB London, brows are more than beauty; they’re our legacy.

For over two decades, we’ve lived and breathed the art of the brow, so when it came to creating our line of brow gels, we didn’t leave anything to chance.

Each formula was carefully developed by our expert team and leading cosmetic scientists to meet real brow needs, not trends.

Whether it’s hold, volume, tint, or the elusive soft-definition that makes brows feel naturally yours, every gel we make is designed to deliver at least one (or all) of these intentional benefits.

We’re not here to follow the category - we’ve helped define it.

And our mission is simple: to create products with purpose. Ones that work with your brows, not just on them.
 

To help appreciate the work of an almighty brow gel, I  am going to unpick this definition, one by one, and more specifically what makes 'the best brow gel' in 2025.

Eyebrow gels are a brilliant tool to shape the brows. As the gel is swept through the brows (upward motions) it creates shape and gives them shine.

Like humans, that’s often all that all brows require – to be lifted and held.

I often liken it to setting hair with a hair spray – style and set as you wish. Clear Brow Gloss works well as an all-rounder and a brilliant universal product.

Tip: It is important that a gel is not too flaky or doesn’t over stiffen the brows for a natural finish.

For those that want a more dramatic or laminated look, sweep the brows higher and not necessarily across.

Why would you buy a gel that didn’t act as skincare come brow care?

All of our BBB Gels contain nourishing ingredients to love your brows whilst holding and lifting them.

CLEAR BROW GEL:
Rosemary Oil, Marsupium Bark, Jojoba Oil and
Vitamin E

TINTED BROW GEL:
Nourish the brows with macadamia and argan oil

BROW BUILD:
Aloe Vera, Vitamin B5 and Glycerin