TikTok’s Brow Trends: What’s a Gimmick & What’s Next

The vibe: Less "laminated to the gods", more gently lifted and brushed into place.

Gone are the days of shellacked, ultra-glossy laminations. The 2025 version? Fluffy, controlled, and still face-lifting — just without the crunch.

Why it works: The soft-laminate look adds structure and softness, perfect for low-effort grooming days.

How to get it: Skip bar soap (hello, irritation). For perfect results in seconds, we recommend using our #1 Rated Best Clear Brow Gel, that holds for 15hr+, without residue or flaking.

BBB Recommends: Clear Brow Gloss – think brow lamination in a bottle. No flaking, no residue, just 15hr+ hold.

Hot right now: “Browlick Brows” -  softly brushed up at the front, then followed with a natural arch, giving ballerina-core energy.

BBB London Rating: ★★★★★
Timeless, flattering, and 100% wearable.

The vibe: Tiny, hair-like strokes for that “did
she microblade?” effect. This trend is a masterclass in restraint. You’re not drawing brows — you’re sketching strands, mimicking natural growth.

Why it works: You control the density and shape, and it works whether you’re growing out overplucked brows or just want subtle
definition.

How to get it: Use an Eyebrow Pencil with a superfine tip and pigment that builds easily.

BBB Recommends: Ultra Slim Brow Definer – precise, smooth, never-smudge formula. Comes in true-to-tone shades that don’t budge.

Hot right now: “Scandi Brows” — feathered at the front, straighter across the arch. Very ‘clean girl in Copenhagen.’

BBB Rating: ★★★★★
The modern classic. Pro-level brows, minus the commitment.

The vibe: High-fashion, high-risk.

Bleached brows are everywhere — from runway to red carpet — but translating that to real life? Not easy.

Why it might work: It’s editorial, cool, and can create space to play with bold eye looks.

Why it often doesn’t: Brows are naturally protective — once
bleached, they lose contrast, and the regrowth can be patchy (and yellow-ish). Also: bleach burns are real.

BBB Tip: Want the look without the drama?
Lighten your brows with makeup. Use a lighter-toned concealer
to match your skin, then set with a light brow gel for a faux-bleach effect.

BBB Rating: ★★☆☆☆
Only for the editorial elite. Gorgeous in shoots, tricky in supermarkets.

The vibe: Bold outline + heavy concealer = Instagram circa 2016.
The ultra-sculpted brow is back in some circles, but we’re officially saying… let it rest.

Why it could work: Carving out brows with dramatic contour gives an upgraded brow lift.

Why it doesn’t: It looks harsh, especially under natural light. The goal now? Skin-like texture, not cut-crease cosplay.

BBB Alternative: Creamy highlighter just under the arch to lift without the obvious outline - watch this space

Hot right now: Soft focus highlighters that lift without looking strobe-lit.

BBB Rating: ★☆☆☆☆
We love drama, just not in our brow routine.