Almost every mascara looks good at 8am straight after application. The real test happens at 10pm.

After the Northern line, several meetings, oily eyelids, workouts, dinner plans, we’ve all at some point winced at our reflection, or, more specifically, our panda eyes. 

Because most mascaras don’t fail immediately, the fail gradually. 

A smudge under the eyes, black that’s transferred across your eyelids, lashes that looked lifted in the morning suddenly look (and feel) flat.

Most people have simply learned to live with it, but what if we told you that you really don’t have to live with it. Meet the biggest shift in the beauty industry, the formula thats paved the way for the future of lashes: tubing mascaras.

And with online searches for 'tubing mascara' increasing by over 100%+ in the last year, we know this trend is here to stay.

Now it's your turn to discover why it's beautys worst kept secret.

After 20+ years, and more than 20 million customers in and out of our salon chairs, we've learnt the best mascara shouldn't be judged on how it looks straight after application, but by how confident it makes you feel at the end of the day.

This is why we created the BBB London Lash Lift Tubing Mascara - inspired by the everyday questions, frustrations and routines we hear from our customers in our salon chairs every single day.

The lightweight tubing technology wraps around each lash individually for long-lasting lift, separation and definition without smudging or flaking.

No crunchiness. No stiffness. No heavy mascara feeling.

Just clean, lifted lashes that stay where they are supposed to.

If you're still having to keep checking, fixing, or wiping your eyes throughout the day, your mascara is probably failing the 10pm lash test.

Once you experience lashes that stay lifted without smudging 2 hours into wear, you realise how much effort you were unconsciously putting up with before with traditional mascara formulas.

This is why tubing mascaras aren't just trending, they're changing the expectations of beauty entirely.