ORDER FOR UK XMAS DELIVERY
Ends in
Days
Hours
Min.
Sec.
25% OFF + FREE Eyebrow Pencil | Use code BF25
Ends in
Days
Hours
Min.
Sec.
January 23, 2026
This is the year we stop guessing with our brows and lashes. Meet our expert-created beauty plan built around the New Year goals you actually want to keep.
2026: The year we take our goals, brows and lashes seriously.
Smarter products. Better ingredients. Real consistency, and results that add up.
January pushes reinvention. Brows and lashes rarely benefit from that.A good brow and lash routine isn’t loud - it’s consistent. The right products do the work, even when you’re not thinking about them.
Think of this as your practical brow and lash plan from brow and lash experts, tailored to the goals you’re setting for the year ahead.
Read the line that feels closest to the truth:
Each section below will outline you approach your goals.
Most brows that look “just fine” are missing structure, not product.
They have colour, but no decision behind them.
The instinct is usually to add more, more filling, more blending, more checking. That’s rarely what improves things.
What does: shape, then restraint.
The 2026 approach
Create a clear outline, then soften to create lasting definition that doesn't fall flat.
What we actually recommend:
• Ultimate Arch Brow Definer: for building shape without edges that look harsh in daylight
• Tinted Brow Gel: to unify and polish without turning brows into a statement
_____
The mistake to avoid: Perfecting the front of the brow. When the front is heavy, the whole face reads overworked.
Polished, Never Overdone: a two-product edit for people who want their brows to quietly hold the face together.
People searching for the best brow growth serum are usually looking for reassurance as much as results. They’ve overdone it once, or trusted the wrong thing, and they don’t want to repeat the cycle.
The truth is less dramatic than marketing would suggest:
brows grow slowly, and the product that works is the one you’ll still be using in eight weeks.
______
The 2026 approach
What we actually recommend
Most people abandon growth products just before they start to see meaningful change.
The mistake to avoid: Most brow serums fail because they compromise brow health for speedy results.
The Brow Growth Duo supports growth and conditions brows while they grow, so results actually last.
Brows that fade by lunchtime usually aren’t lacking pigment. They’re lacking something to hold onto.
Layering more colour doesn’t fix that. It just makes the fade more obvious when it happens.
______
The 2026 approach
Build definition where it lasts, then lock it gently.
What we actually recommend:
This is the difference between brows that look good in the morning and brows that quietly stay with you.
The mistake to avoid: Topping up throughout the day. If you’re reapplying, the structure wasn’t right to begin with.
All-Day Brows: the edit for people who don’t want to think about their face again once they’ve left the house.
“Natural” brows aren’t untouched. They’re edited.
The difference is that nothing looks added.
____
The 2026 approach
Tint & shape what you have. Leave the rest alone.
What we actually recommend:
It’s the fastest way to make bare skin look deliberate.
The mistake to avoid: Outlining brows when you don’t wear foundation. It creates contrast where you don’t want it.
Think natural, but better - no learning curve.
People searching for the best lash growth serum usually want one thing: longer, fuller & healthier lashes that don't cause damage by using ingredients that irritate (aka, the majority of lash serums).
Mascara can only do so much if lashes are weak & don't have the right foundations to begin with.
_____
The 2026 approach
Support growth first. Enhance later.
What we actually recommend:
Like brow growth, lashes reward patience.
What most people get wrong: Stopping after three weeks. Lash growth is subtle before it’s noticeable.
A 16-digit numerical code
