New Brow Era Alert: The Bella Hadid S-Shape Brow

Bella Hadid doesn’t wait for trends to arrive -  she creates them.

Case in point: her appearance at the 2025 Cannes Film Festival, where she debuted a brow unlike anything we’ve seen hit the trends within the 21st century - curved, sculptural, and unlike any shape dominating TikTok or red carpets right now.

The S-brow is here, and unsurprisingly, Bella wore it first.

But this isn’t a one-off moment. Bella’s brows have always marked the beginning of something new,  quietly (or not-so-quietly) reshaping how we define beauty.

Each shift in her brow era reflects a new mood, a new era, a new way of seeing the face, but always a statement.

And the best part? You don’t even need a red carpet to try them.

We’ve decoded each of Bella Hadid’s most iconic brow moments, and built the toolkit to help you recreate & redefine them to suit your style.

Brows that look done, but not overly so.

In 2022, Bella Hadid leaned into the laminated look: a brushed-up, slicked-back shape that gives the illusion of fullness and lift, even if you’re working with sparse hairs.

WHY IT WORKED

It struck a balance between sculpted and natural.

The lamination effect gave structure, but the glossy finish kept it modern - think off-duty model meets editorial.

TRY IT IF

You want definition without having to reach for a pencil, or you're after a clean, high-shine finish that still looks effortless, every single day.

TREATMENT PAIRING

Brow Lamination: Our cult-classic brow treatment that lifts, smooths, and sets every hair into place for up to 6 weeks.

It’s the no-effort way to wake up with fuller, glossier, more defined brows -  no product needed.

Perfect for anyone who wants the glossy, lifted look, but without the daily maintenance.

Debuted at Cannes. Sculptural. Surreal. Entirely new.

Bella’s latest look, revealed just two days ago, is already shaping up to be the brow trend of the year.

The S-brow curves and dips in all the right places, creating a soft wave that lifts, angles, and sculpts the face like no other shape before it.

WHY IT WORKS

It adds dimension and movement: it’s less about symmetry and more about shape.

The curve brings focus to the brow bone and creates a built-in lift without any harsh lines.

TRY IT IF

You love playing with form and want something that feels directional, not derivative. Or if you’re simply ready to try something entirely new.

PRODUCT PAIRING

Ultimate Arch Brow Definer - carve out the signature S-curve with precision and control, using our award-winning, waxy nib pencil.

Tinted Brow Gel - the final step: set it in place with a glossy finish that holds for 14+ hours, adds depth, and conditions every last hair.