Think You’re Doing the Clean Girl Aesthetic Right?

There’s a reason Hailey Bieber’s name is practically synonymous with the clean girl aesthetic.

She’s the unofficial face of “effortless,” from her glazed donut skin to the slicked bun and monochrome wardrobe that could pass for oat milk incarnate.

But while everyone’s racing to recreate her glow, there’s one part of the look that’s often missed - and trust us, it matters.

You can fake a slicked back bun. You can fake a dewy highlight. But you can’t fake clean girl brows.It’s what pulls the whole look together. What makes your skin actually look fresher, your eyes more awake, your routine more intentional.

And yet? It’s the one step that gets overlooked in favour of yet another barely-there lip balm.

STEP 1: NOURISH FIRST

Forget stiff gels or heavy pomades. Start with our Nourishing Brow Oil; a lightweight, nutrient-rich formula designed to condition and soften.

It’s like skincare for your brows, infused with sweet almond and rosemary to hydrate, soothe, and protect.

STEP 3: TREAT YOUR EYES LIKE YOU TREAT YOUR SKIN

Our Brow & Eye Mask - yes, the one you may recognise from Vogue - delivers next-morning freshness with zero effort.

Brightens, calms, and hydrates the often-neglected eye area in just one step, so you can wake up looking rested, radiant, and ready.

Your under-the-radar hero for real-life recovery and freshness.

It’s easy to get distracted by the bun, the glow, the Stanley Cup. But Hailey’s clean girl aesthetic works because it’s consistent—from her skincare to her brows.

Everything is intentional, everything is healthy.

And that’s exactly what BBB London is here for.

We don’t just give you the tools to look the part - we help you be the clean girl who actually cares for her brows, her skin, and her overall routine.

Because the real clean girl isn’t faking anything. She’s just well-groomed, well-rested, and probably wearing a little Brow Oil.