How To: Find The Best Brow Shape for Your Face

Brows are the ultimate finishing touch to any and every look – think of them like a frame around a masterpiece of art.

Get them right, everything falls perfectly into place. Get them wrong, and, well, that’s why we’re here.

The right brow shape can:

• Lift and define your features

• Create balance and symmetry

• Make eyes look brighter and more awake

• Slim and elongate the face

• Enhance your natural beauty (no heavy contour required)`
  
  

At BBB London, we treat brow shaping like the art form it is — balancing precision, proportion, and years of expertise.

If you're curious on the latest trends when it comes to brows, check out our Brow Trends Report for the ultimate guide to navigating the hottest trends, straight from fashion week.

Or if TikTok trends are more your thing, you won't want to miss our latest TikTok trends guide.

(Think Beyoncé, Jessica Alba)

Your goal: Embody your natural symmetry and enhance what you already have

Your best brow shape: Softly arched brows.

Brow Tips for Oval Faces:

• Oval faces are beautifully balanced, so you don't need to manipulate much.
  
  
• A soft, gradual arch highlights your natural proportions without overwhelming your features.
  
  
• Stick with a medium brow thickness — not too skinny, not too bold.
  
  
• Avoid dramatic shapes that could throw off your natural balance.
  
  

BBB Insider Tip

A few swipes of our Clear Brow Gloss, voted Harper’s Bazaar’s Best Brow Gel 2024, is the perfect finishing touch to lift & set brows into place for 15hrs+ for an oval face shape.

(Think Sarah Jessica Parker, Liv Tyler)

Your goal: Create the illusion of width and shorten the face visually.

Your best brow shape: A straight or very gently arched brow that leads the eye horizontally.

Brow Tips for Long or Rectangular Faces

• Keep your brow line as straight as possible without looking heavy.

• Extend the tails slightly outward, toward the temples.

• Avoid high arches, which only lengthen the face further.
  
  

BBB Insider Tip

Use our Ultra Slim Brow Definer to softly define with precise, hair-like strokes without creating harsh angles – think clean, minimalist structure.

(Think Megan Fox, Vanessa Hudgens)

Your goal: Soften dramatic cheekbones and balance a narrower forehead and chin shapes.

Your best brow shape: A polished, slightly curved arch.

Brow Tips for Diamond Shaped Faces

• Aim for a gentle arch — not too high or dramatic.

• Stay away from flat, straight brows.

• Keep the overall look polished but a little airy and light.

BBB Insider Tip

Lift, blend and blur with our K-beauty inspired Ultimate Arch Brow Definer - dual-ended with a triangular nib for precise arch definition, and a kabuki brush to blur arches into perfection.

Even with the right shape picked out, how you start matters just as much. Here’s our no-fuss guide to getting it right:


Start

Line a pencil vertically from the side of your nostril — that's where your brow should begin.


Arch

Tilt the pencil through the centre of your iris — that's your natural high point.


End

Align the pencil from the nostril to the outer corner of the eye — that's where the tail should finish.


BBB Insider Tip

Not 100% confident?

A professional Brow Mapping Session with our experts can make all the difference — or try our Home Brow Mapping Kit for a everything you need to perfectly map your brows in the comfort of your home.