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July 25, 2025
Summer has officially switched up the brow game.
Some looks are everywhere, others are on their way out, and a few classics are making an unexpected return.
Ready to see which trends made the cut?
Words by Vanita Parti,
Founder of Blink Brow Bar / BBB London
This summer, your brows are telling a story.
At BBB London, we know great brows are never an afterthought - they’re the subtle detail that transforms your entire face.
Welcome to our Mid‑Summer Brow Forecast, where we rank the hottest brow moves of the season, spotlight what’s fading, and call back timeless classics.
Ready to uncover the trends defining everyone's favourite season? What's in, what's out, and the easiest way to create each look with just the right tools.
Let’s dive in.
The skin has been getting all the dewy love, but this summer, it’s brows’ time to glow.
The Glazed Brow is hydrated, glossy, and featherlight. Think soft light catching each hair for a luminous, healthy effect - never greasy or overdone.
It’s the finishing touch to minimal summer skin, a little hint of polish that makes you look expensive without even trying.
HOW TO GET THE LOOK
GLAZED BROWS: PERFECT IF YOU...
Elongated. Lifted. Effortless.
Forget harsh exaggerated brow definition - this brow trend only focuses on drawing along your natural brow line, then working with your pencil's spoolie to blend and elongate your brows with upwards blending. No harsh angles. No heavy lines.
Trust us: if you're looking for a brow lift in under 60 seconds, this is your go-to.
HOW TO GET THE LOOK
MICRO-SCULPT & LIFT: PERFECT IF YOU...
Think back to Dua Lipa's beachside brow look - glossy skin, wavy hair, and brows that look perfectly groomed, even after a swim.
Poolside Brows are the trend taking over beach clubs and rooftop pools this summer: softly tinted, subtly dewy, and completely waterproof.
They’re polished without looking overdone, with just a hint of colour and shape that stays put through SPF, sweat, and a spontaneous dip.
It’s that effortless, just-out-of-the-water glamour that feels equal parts cool and carefree.
HOW TO GET THE LOOK
POOLSIDE BROWS: PERFECT IF YOU...
Think: Beach Club perfection - there's no SPF, water or humidity getting in the way of this perfect brow look.
Minimal yet chic, straightened brows (sometimes called “S‑shapes”) elongate the face and feel fresh again.
This silhouette pairs beautifully with slick hair and clean summer skin.
For our full guide on how to get the S-Shape look that Bella Hadid loves so much, read our full breakdown.
S-SHAPE BROWS: PERFECT IF YOU...
Cooling Off: What’s Losing Its Heat
The ultra-laminated, stiff-as-concrete brow is officially out.
Summer brows should feel soft, touchable, glossy, and flexible - not frozen in place.
This season is all about effortless lift with a bit of movement, rather than brows that look (and feel) glued down.
Awards season might make bleached brows look tempting, but without a full glam squad, they’re near impossible to keep well-kept.
And let’s be honest - under the summer sun, who really wants to risk frying their brows even more?
Because your brows are worth it.
When you work with real brow specialists — not just beauty enthusiasts — you get real results.
Your best brows aren't just about following a trend — they're about creating a look that feels effortlessly you. And that’s exactly what we do best.
Ready to redefine your brows — and your reflection?
Book your consultation at BBB London today.
(And don’t forget to check out our 2025 Brow Trends blog to stay one step ahead.
Because we believe in stripping beauty back to basics and arming you with everything you need to get it right, we’ve created a collection of efficient, easy-to-use products inspired by our ancient Indian roots. Think of it as that all-encompassing kit to instil pride back into your brows, in a few simple steps.
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